Resume

Lead organization-wide marketing strategy to advance program visibility and community engagement

Partner with program directors and leadership to align messaging with service priorities

Oversee direction for multi-channel campaigns: email, social media, and press outreach

Serve as primary contact for media and community partners

Supervise marketing team and guide strategic decisions on campaigns and messaging

Executed multi-channel campaigns across email, social media, and video storytelling

Collaborated with teams to align marketing with program needs

Developed content highlighting donor, client, and community impact

Supported branding and promotion for events and initiatives

Monitored campaign performance and recommended improvements

Design branded materials for social media and in-location use, including flyers and digital graphics

Create and update operational forms while maintaining consistency with brand guidelines

Established the company’s marketing department and developed company branding

Managed the company website, social media pages, webinars, and email campaigns

Facilitated virtual client meetings daily, supporting businesses across over 50 industries

Coordinated travel for and attended various industry conferences nationwide as a vendor

Developed digital communication strategies to highlight the implementation of enterprise resource planning system Workday Student at Iowa State University

Interpreted qualitative survey data to determine key stakeholders’ readiness for change

Generated video closed captioning and photo alternative text to be accessible for various audiences