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My Work

Graphic Design & Writing

YSS Ember Recovery Program Booklet

The Challenge
Ember Recovery required a professional booklet to highlight their new youth recovery campus in Iowa. The layout needed to clearly communicate dense program details for families and healthcare referral sources, while simultaneously projecting a premium impact to engage major donors.

The Solution
An editorial multi-page layout was developed to balance high-end imagery, structured clinical content, and strategic branding. The final design establishes narrative for families and referrers while highlighting organizational success for fundraisers, resulting in over 1,000 distributed copies so far.

Key Focus Areas
 

  • Targeted Layout: Structured content primarily for families and clinical referrers, with data points that validate impact for donors.

  • Welcoming Aesthetic: Used a warm, nature-inspired palette and generous whitespace to create a supportive, professional tone.

  • Clear Architecture: Organized complex facility data and intake procedures into clean, structured chapters for quick navigation.

  • Print Production: Managed full print-ready specifications to ensure a premium physical finish across high-volume distribution.

YSS 50th Anniversary Brand Identity

The Challenge
YSS needed a premium commemorative identity to honor 50 years of community impact across Iowa. We needed to promote it on socials and physical signage using a hyper-scalable mark that integrated seamlessly with existing sub-brands.

The Solution
I designed a metallic gold badge featuring a classic ribbon banner and an integrated 1976–2026 timeline stamp. The clean vector linework ensures the identity scales flawlessly across digital screens and print merchandise.

Key Results
 

  • 100% visual adoption across all corporate touchpoints, regional offices, and digital platforms.

  • Outcome: The mark serves as the primary visual anchor for our year-long campaign, driving brand pride and community recognition throughout the historic milestone.

YSS 50th Anniversary Logo (2).png

Massage Heights Form Redesign

The Challenge
Massage Heights needed to update their recommendation form to align with a new brand identity. Therapists felt the original layout took too long to complete during their limited time between sessions. The challenge was to add new elements, including a scheduling QR code, while making the single-page form faster and easier for staff to use.

Original

RRForms Massage Heights-1_edited.jpg

The Solution
The layout was restructured from a heavy horizontal format into a clean two-column grid. This maximized workspace and allowed for the seamless integration of the new marketing assets and a structured "Continued Care" checklist. The final design elevates the brand presentation while improving operational efficiency.

Redesign

Massage Heights Ames Recommended Regimen Form (4 x 6 in).png

Key Improvements​
 

  • Refined Hierarchy: Replaced heavy gray bars with an organized grid and updated typography.

  • Operational Efficiency: Converted open-ended lines into quick-select checkboxes to save therapists time.

  • Space Management: Utilized a dual-column layout to fit new assets within the single-page constraint.

  • Retention Focus: Engineered a high-contrast footer to highlight rebooking and review channels.

YSS Hiring Campaign Social Media Graphics

The Challenge
YSS needed to fill multiple specialized virtual healthcare roles quickly. We needed to promote it on socials using graphics that could blend seamlessly into our active, everyday feed while keeping the audience engaged over time with different messaging hooks.

The Solution
I developed a modular "fixed layout, fluid copy" template featuring YSS Ember's signature orange gradient overlay and a locked typographic structure. This allowed me to easily swap out punchy, purpose-driven headlines while maintaining 100% visual consistency across the entire social media loop.

Key Results
 

  • 100% visual brand alignment across all campaign assets and general feed content.

  • Increased candidate engagement by delivering fresh messaging without causing timeline fatigue.

  • Outcome: The campaign successfully met its strategic goal and filled all vacant program positions.

YSS Print Ad in Des Moines Business Record & Magazine

The Challenge
YThe organization needed a high-impact visual campaign to translate our 50-year milestone into actionable community support. We needed to promote it on socials and high-profile regional print mediums using structured typography that balanced emotional copy with a clear donation call-to-action.

The Solution
I created an editorial publication layout overlaying crisp, high-contrast typography and our 50th-anniversary logo onto a community backdrop. The design utilizes a strict visual hierarchy and a prominent QR code placement for high-resolution print production and direct user conversion.

YSS JulyAug DSM Magazine Ad-1.png

The Projections (Based on historical data)

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  • 64,350 print impressions secured via the Des Moines Business Record alongside 80,000 via DSM Magazine.

  • 21,450 targeted professional reach achieved with a verified regional circulation of 5,500.

  • Outcome: The strategic media placement is set to garner over 2,000,000 collective impressions across comprehensive print, digital, and social channels.

Midwest Pano Partnership Brochure

The Challenge
The organization needed a professional sales asset to pitch virtual tour and drone services directly to regional chamber of commerce members. We needed to promote it to networks using a clean structure that communicated service benefits, project timelines, and exclusive member-level discounts.

The Solution
I built a dark-mode layout using branded fonts and colors to introduce our services to cold audiences who didn't know us yet. The structure relies on clear communication, breaking complex information down into structured checkmark grids, a custom dotted timeline graphic, and real-world client examples.

The Result

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  • 100% visual alignment with the corporate brand footprint.

  • Simplified the onboarding process into an easy-to-read, step-by-step project journey.

  • Outcome: The brochure served as a primary B2B lead-generation tool to convert regional chamber members into active clients.

Photography & Videography

I have a passion for photography and love capturing authentic moments behind the lens. My experience spans a wide variety of styles, including graduation sessions, wedding and engagement photos, and professional headshots. I focus on clean compositions and true-to-life editing that brings out the unique personality of every subject.

I filmed and edited this wedding film from start to finish. I handled everything on site, from lighting to crisp audio capture, and delivered a full 7-minute feature film. This short teaser highlights my ability to capture raw emotion, manage pacing, and create a premium color grade.

Looking for something specific?

This portfolio is a curated selection of my work, but my experience spans many other mediums and styles. If you have a specific project or asset type in mind, feel free to reach out; I have likely designed it and would love to share more examples.

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